Most marketing is done on autopilot.
I ask whether it still works.
I hate the phrase, ‘if it ain’t broke, don’t fix it’. That philosophy will force you to stand still. I love to question the default and find new ways, methods and ideas. I’m serious about it, as you can tell by how I am looking off into the distance in this photo.
Curious by default.
Contrarian by exception.
I’m Phil Treagus-Evans, co-founder of Giraffe Social and author of Human-First Marketing.
For fourteen years, I’ve been questioning the ideas marketers inherit, repeat and rarely stop to examine. Keep what works, replace what doesn’t.
Usually, the better answer is not another funnel, framework or fashionable tactic. It is paying closer attention to people.
Question the default. Follow the thread.
I write about the marketing habits we rarely stop to examine, talk them through with people who make me think harder, and test them in the real world through Giraffe Social. Some ideas become articles. Some become conversations. The bigger ones become books.
-
The older I get, the more obvious it is that no one really knows what they’re doing. As a result, I try and do my learning out in the open.
Explore my thinking → -
I think great conversations are one of the fastest and most enjoyable ways to learn and grow. Consequently, I try and have as many as possible.
Explore my conversations → -
When my curiosity leads me to a discover an inefficient habit dressed up as strategy, I tend to get carried away and write a book about it.
Explore my books → -
Giraffe Social is my agency. Where my ideas get tested, fine-tuned and ultimately deployed to drive better results and methods for our clients.
Explore my work →
One good email a month
Human First Marketing
The Art of Being Seen, Trusted and Remembered
What's the secret to making your marketing unforgettable and unique?
Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations?
The answer is human-first marketing.